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Privacy Notice

We know that your personal data is very important, which is why we are committed to protecting your privacy and security. This section aims to inform you as transparently as possible about how we will collect, store, and process the information you provide when using our various platforms.

RESPONSIBLE PARTY STATEMENT

Farmacias Modernas de Tijuana S.A. de C.V., located at Av. De Los Charros #314 corner with Angelina, Fracc. Sandoval La Mesa C.P. 22105, is responsible for the personal data it collects either directly or through third parties it contracts for its safeguarding and processing. In respect of the right to privacy and informational self-determination of individuals, and in compliance with the provisions of the Federal Law on Protection of Personal Data Held by Private Parties and its regulations, adhering to the principles of legality, consent, information, quality, purpose, loyalty, proportionality, and responsibility, it establishes the following guidelines to be followed regarding the protection of data referenced herein, as follows:

PURPOSE

This privacy notice aims to define the scope and general conditions for the processing of your personal data, as well as to inform the data subjects so they can make informed decisions about the use of their personal data and maintain control and disposition over it. Likewise, the privacy notice allows us to make the data processing transparent and thereby strengthen the level of trust that data subjects have in our company.

AVAILABLE MEANS OF COMMUNICATION.

Farmacias Modernas de Tijuana S.A. de C.V. has appointed a multidisciplinary technical committee for the protection of personal data under its control, which must comply with and enforce the Federal Law on Protection of Personal Data Held by Private Parties and its regulations within the organization and its subsidiaries. To this end, the following contact information is provided to data subjects to receive any requests to limit the use or disclosure of their personal data, clarifications, or complaints.

Email: datospersonales@farmaciasroma.com

Address: Av. De Los Charros # 314 esq. con Angelina, Fraccionamiento Sandoval La Mesa C.P. 22105

Administrative, physical, and technical security measures are established and maintained for the processing of personal data to ensure the quality of the data, taking into account existing risks, the consequences for the data subjects, the nature of the data, and technological development. These measures are no less stringent than those used for the organization’s information.

PERSONAL DATA

Farmacias Modernas de Tijuana S.A. de C.V. lawfully collects and processes the following personal data, provided that you do not express any objection at the time you provide your personal data directly or later express your opposition through the means described in the previous section by simply sending us a written statement expressing your desire to revoke your consent at any time:

  • Name
  • EMail
  • Personal phone number
  • Cell phone number
  • Gender
  • Date of birth
  • Marital status
  • CURP
  • Address
  • Work history
  • Age
  • Third-party data
  • Nationality
  • Signature
  • RFC
  • Fingerprint
  • Photograph
  • Place of birth
  • Professional license
  • References
  • Call recording
  • Academic record
  • Business name
  • NSS
  • IFE folio

  • Consumption history

According to articles 40, 41, and 42 of the regulations of the Federal Law on Protection of Personal Data Held by Private Parties, the above personal data will be used for the following purposes, which are necessary to establish the legal relationship with the organization:

  • Management and integration of employment files.
  • Management of customer files.
  • Legal requirements.
  • Claims follow-up.
  • Contract management.
  • Invoice issuance.
  • Payment receipts.
  • Management of employee payments and benefits.
  • Audits and tax declarations.
  • Medical records.
  • Quality control.
  • Credit and payment management.
  • After-sales follow-up and service quality.
  • Loyalty program.
  • Electronic file program.

The following optional needs are also listed, for which the data subject may consent or object:

  • Marketing functions
  • Customer services

TRANSFER AND PURPOSE OF PROCESSING

The personal data described above may be transferred and processed by the third parties listed below. All the purposes mentioned fall under the provisions of Article 37 of the Federal Law on Protection of Personal Data Held by Private Parties, so obtaining consent for their transfer is not necessary:

THIRD PARTIES

  • Banking institution.
  • Accounting firm.
  • Social Security.
  • Tax Administration Service.
  • Legal office.
  • Local authorities.
  • Suppliers.
  • Software provider.
  • External promoter provider.
  • Health authorities.

PURPOSE

  • Credit, payments, and benefits management.
  • Tax declarations/audits.
  • Claims follow-up and contract management.
  • Legal requirements.
    Marketing.
  • Data storage, implementation, and monitoring of loyalty programs and electronic files.
  • Data collection within the loyalty program.
  • Research, studies, statistics, and protocols.

Through the means made available to you in the AVAILABLE MEANS OF COMMUNICATION section, we will gladly receive your request to refuse the processing of your personal data. Detailed information about the use of the above personal data can be provided upon request by the data subject through the mechanisms to exercise ARCO rights described later in the section of the same name.

Detailed information about the individuals or entities to whom personal data is transferred can be provided upon request by the data subject through the mechanisms established to exercise ARCO rights.

SENSITIVE PERSONAL DATA

Farmacias Modernas de Tijuana S.A. de C.V. lawfully collects the following sensitive personal data.

  • Health data
  • Asset data
  • Credit references
  • Salary
  • Bank account
  • Religion
  • Genetic information

According to articles 40, 41, and 42 of the regulations of the Federal Law on Protection of Personal Data Held by Private Parties, the above personal data will be used for the following purposes necessary to establish the legal relationship with the organization.

  • Management and integration of employment files
  • Management of employee payments/benefits
  • Tax audits
  • Tax declaration
  • Financial administration
  • Medical records
  • Legal requirements
  • Credit and payment management
  • Medication control

The following purposes are listed, for which you may withhold your consent by marking the box to the left of each purpose.

  • Emergency medical services
  • Customer services

TRANSFER OF SENSITIVE DATA AND PURPOSE

The sensitive personal data described may be transferred to private third parties and government agencies for the purposes contained in Article 37 of the Federal Law on Protection of Personal Data Held by Private Parties:

THIRD PARTIES

  • Tax Administration Service
  • Accounting firm
  • Social Security
  • Local authorities
  • Software provider
  • Health authorities

PURPOSE

  • Tax declarations/audits.
  • Credit, payments, and benefits management.
  • Legal requirements.
  • Data storage, implementation, and monitoring of loyalty programs and electronic files.
  • Research, studies, statistics, and protocols.

El consentimiento por escrito se solicitará al recabar sus datos sensibles, solicitándole su firma autógrafa, huella dactilar, su firma electrónica, o cualquier otro mecanismo establecido por la normatividad que permita identificarlo y recabar su consentimiento para el tratamiento de sus datos sensibles.

TRATAMIENTO DE DATOS PERSONALES EN LA NUBE

In accordance with Article 52 of the Regulations of the Federal Law on Protection of Personal Data Held by Private Parties, Farmacias Modernas de Tijuana, S.A. de C.V. establishes that the processing of personal data in services, applications, and infrastructure in the so-called cloud computing, which will be used through its software provider, is fully safeguarded under the terms and general clauses established in the signed contract. The clauses set forth in the service provision contract comply with the guidelines established in the referenced article in this section.

RETENTION PERIODS

Farmacias Modernas de Tijuana S.A. de C.V. will proceed to cancel and delete personal data after first blocking it once it has fulfilled the purpose that justified its processing. The cancellation of personal data will not be carried out when the provisions of Articles 26 and 34 of the Federal Law on Protection of Personal Data Held by Private Parties and Article 8 of its Regulations apply.

EXERCISE OF ARCO RIGHTS

We will gladly comply with any request we receive from the data subject or their legal representative to exercise their rights of Access, Rectification, Cancellation, or Opposition regarding their personal data held by Farmacias Modernas de Tijuana S.A. de C.V. We will receive your request through the means made available to you, as described in the “AVAILABLE MEANS OF COMMUNICATION” section at the top of this notice. The request, whether made directly at our offices or electronically, must include the following information:

  • Name and address, as well as any additional information that can be used to contact you.
  • Documents proving identity (Voter ID, Driver’s License, or document accrediting legal representation).
  • A clear and concise description of the rights you wish to exercise, as well as the personal data involved.

In the case of requesting rectification of personal data, you must include the documentation supporting the request, as well as the modifications to be made.

The response to your request will be provided within the timeframes established by the Law, provided it does not fall under the exceptions outlined in Article 26 of the Federal Law on Protection of Personal Data Held by Private Parties and Article 88 of its Regulations. To request the form, submit, register, process, and respond to requests to exercise your ARCO rights, revoke your consent, and other rights provided by the LFPDPPP, we provide you with the following means:

EMail: Datospersonales@farmaciasroma.com

Address: Av. De Los Charros # 314 esq. con Angelina, Fracc. Sandoval La Mesa C.P. 22105.

If the information provided in your request form is incorrect or insufficient, or if the corresponding accreditation documents are not attached, we may request that you provide the necessary elements or documents to process the request within five business days following receipt of the request. The data subject will have ten business days to respond to this requirement, counted from the day after it was received. If no response is given within this period, the request will be considered as not submitted.

Farmacias Modernas de Tijuana, S.A. de C.V., or its representatives, will respond to the data subject within a maximum period of twenty business days from the date the request was received so that, if applicable, the Responsible Party can act on it within the following fifteen business days from when the response is communicated.

In all cases, the response will be provided through the same channel by which the request was submitted or, if applicable, by any other means agreed upon with the data subject. The aforementioned timeframes may be extended in accordance with the Federal Law on Protection of Personal Data Held by Private Parties and its regulations.

DATA PROTECTION

The Responsible Party and/or its Officers will retain the data subject’s personal data for as long as necessary to process their requests for information, products, and/or services, as well as to maintain accounting, financial, and audit records in accordance with the Federal Law on Protection of Personal Data Held by Private Parties, current commercial, tax, and administrative legislation. They will also control the disclosure of such data or information of any kind. The collected personal data will be protected by appropriate administrative, technical, and physical security measures against damage, loss, alteration, destruction, or unauthorized use, access, or processing, in accordance with the provisions of the Law, its regulations, and other applicable legislation.

You or your duly accredited legal representative may limit the use or disclosure of your personal data through the same means and procedures provided for the exercise of ARCO Rights. Once your request is accepted, it will be registered in the exclusion list maintained by Farmacias Modernas de Tijuana, S.A. de C.V.

If you believe that Farmacias Modernas de Tijuana, S.A. de C.V. has violated your right to the protection of your personal data, you have the right to appeal to the National Institute for Transparency, Access to Information and Personal Data Protection (INAI).

REVOCATION OF CONSENT

According to Article 21 of the Regulations of the Federal Law on Protection of Personal Data Held by Private Parties, you may revoke at any time the consent you have given us for the processing of your personal data, so that we cease to use and transfer them through the mechanisms provided for this purpose in this document. Likewise, it is necessary that you send us your request through the means mentioned in this notice, specifically in the section on the exercise of ARCO rights, and it must be accompanied by the following information:

  • Name and address, as well as any additional information that may be useful to contact you.
  • Documents proving identity.

MEASURES TO SAFEGUARD INFORMATION PROVIDED TO THIRD PARTIES

Farmacias Modernas de Tijuana, S.A. de C.V. states that all personal data subject to transfer to the aforementioned third parties is properly safeguarded through agreements and contracts signed with those third parties (with the exception of the authorities mentioned), including confidentiality clauses that comply with the requirements established by the Federal Law on Protection of Personal Data Held by Private Parties and its Regulations. With this, full compliance by third parties with the privacy notice and the protection of the data provided by the data subject is guaranteed.

ROMA CARD PROGRAM “MORE THAN A PHARMACY”

Customer participation in this Program implies acceptance of these terms and conditions.

The Roma Card “More Than a Wallet” is Farmacias Roma’s loyalty program.
It has permanent validity and is valid at all Farmacias Roma branches (except institutional sales branches).

This program is available to all Farmacias Roma customers who make purchases by presenting their Roma Card “More Than a Wallet.” To obtain a Program Card, simply visit any Farmacias Roma branch, and you will receive one completely free of charge.

ENROLLMENT

To enjoy all the benefits of the Program, you must provide the requested information in order to personalize your Card. This data will be stored in the system, allowing you to track your purchase history and promotions through your Roma Card “More Than a Wallet.”

To make your enrollment and card personalization easier, you can do so through our Customer Service Line by calling 800 025 ROMA, selecting the Roma Card “More Than a Wallet” option.

RULES FOR ACCUMULATION, REDEMPTION, AND BALANCE INQUIRIES

The Roma Card “More Than a Wallet” Loyalty Program is based on an electronic card where you can accumulate a variable percentage of the value of your purchases. This accumulation will hereafter be referred to as ROMAPESOS, meaning what you accumulate on your Roma Card will be ROMAPESOS, and their value upon redemption will be one-to-one.

1 ROMAPESO = 1 traditional peso.

The accumulation percentage per product and its validity period will vary. You can check this directly at the time of payment or by asking any staff member at your local Roma branch.

Products that are already on sale or part of another promotion may be excluded from participation in this program during that period.

Additional benefits will be added to the Roma Card “More Than a Wallet” Program, which you can review in the corresponding section on this same website.

There will be partnerships with other companies to offer you greater benefits (check the Business Partners section to see participants, benefits, and their validity).

To check your balance and purchase history within the Program, you can go to the “Check Your Balance” section on this website or call 800 025 ROMA.

If you only need a balance inquiry, you may request it at any Roma branch from any of our staff.

ACCUMULATION AND REDEMPTION RESTRICTIONS

They do not participate in the Program, neither for accumulation nor for redemption:

  • Controlled medications.
  • Alcoholic beverages.
  • Tobacco.
  • Phone cards.
  • Electronic recharges.
  • Ticket purchases.
  • Service payments.

When we have special promotions in our INMÉDICA service, they will also be published in this section of the site (additional benefits and their validity will be posted).

RETURN POLICY

If you need to return a product that was purchased using the Program, meaning it earned some percentage on your Tarjeta Roma “Más que un Monedero,” it will be essential to:

  • Present the purchase receipt.
  • Present the Tarjeta Roma “Más que un Monedero” that was used at the time of purchase.
  • No more than 30 days can pass to request the return.
  • Your Tarjeta Roma “Más que un Monedero” must have a sufficient balance for the system to allow the return, as the balance granted as a benefit from purchasing the product being returned will be deducted from your Tarjeta Roma “Más que un Monedero.”

If the balance granted for the product being returned does not exist on your Tarjeta Roma “Más que un Monedero,” it will be deducted from the value of the product.

If, for any reason, the balance is insufficient, the return will not be allowed.

SPECIAL CONDITIONS OF YOUR TARJETA ROMA
(Lockouts, theft or loss, and balance transfers)

  • If your Tarjeta Roma “Más que un Monedero” shows any BLOCKING at the time of making a payment, it is likely due to a security filter where the system detected unusual behavior and automatically blocked it. Please report this by calling 800 025 ROMA, where we will gladly assist you and provide a solution.
  • If you lose your Tarjeta Roma “Más que un Monedero” or it gets stolen, please report it immediately to the Customer Service Line at 800 025 ROMA. If your balance has not been used, it will be protected from the moment of the report.
  • If you need to transfer your balance because your Tarjeta Roma “Más que un Monedero” was damaged, lost, or stolen, we recommend requesting a new card at any branch and then calling the Customer Service Line at 800 025 ROMA with the card in hand, where we will gladly assist you with the transfer. To carry out the transfer, it is very important that the cardholder makes the call, as account authentication details will be requested, and the new card will be registered under the same name and details as the replaced card.

  • Balance transfers will only be accepted between cards that have a 100% match in personal data on both cards.

GENERAL PROGRAM RESTRICTIONS

  • It is a program exclusively for adults.
  • Only valid on participating products.
  • Not applicable for wholesale sales.
  • Institutional clients on credit or cash purchases do not participate.
    If you have a pending home delivery service, you will not be able to use your balance during that period.
  • Your balance does not expire and you can use it whenever you decide; the only requirement is to not stop using your Tarjeta Roma “Más que un Monedero” for more than six months.

Online Store and E-Commerce

Farmacias Roma is committed to protecting your personal data. As the party responsible for its use, management, and confidentiality, we care about the security of the personal data you provide and are committed to protecting your privacy, as well as complying with the applicable legislation on the protection of personal data held by private parties. This notice explains how we collect, use, and protect the information you provide when using our mobile application.

The entity responsible for the use and protection of the personal data provided is FARMACIAS MODERNAS DE TIJUANA, S.A. DE C.V., located at Avenida de los Charros 314, Fraccionamiento Jose Sandoval, Tijuana, Baja California, Postal Code 22105. You are hereby informed that your personal data, including sensitive data, currently held or that may be held in the future in our databases, will be processed at all times in accordance with the principles of legality, consent, information, quality, purpose, loyalty, proportionality, and responsibility. Furthermore, security and confidentiality obligations will be fulfilled as established by the Law, its Regulations, and applicable Guidelines.

You are hereby informed that you will have full control and decision-making power over the use and processing of your Personal Data; therefore, we recommend that you carefully read the following information:

Personal Data We Collect

Account Information

We collect this data when you create an account in our application:

  • Full name
  • Email address
  • Date of birth
  • Phone number
  • Gender

DELIVERY ADDRESS

Recopilamos esta información cuando agregas o editas una dirección de entrega: 

  • Calle 
  • Número exterior 
  • Número interior 
  • Código Postal 
  • Ciudad 
  • Estado 
  • Geoposición 

CONTENIDO DEL USUARIO

To improve our application and provide a personalized experience, we collect data in the following situations:

  • When searching for a product in the search bar: Searched product.
  • When viewing the details of a product: Selected product.
  • When starting and completing the purchase process.

  • When interacting with a banner ad on the home screen: Selected section.

INFORMATION TO VERIFY THE ACCOUNT

In order to ensure the validity of the accounts created, we request:

  • Email address for sending a verification code.

PURPOSES FOR DATA USE

Primary Purposes

  • Manage and maintain your account.
  • Process orders and carry out home deliveries.
  • Offer personalized recommendations based on your interactions.
  • Verify the authenticity of your account.

Secondary Purposes

  • Perform usage metrics analysis to improve our application.
  • Send you promotional information, provided that you have given prior consent.

Data Sharing
We do not share your personal data with third parties, except in the following cases:

  • Service providers: Companies that help us process your orders, such as courier or geolocation services.
  • Legal compliance: When required by law or competent authorities.

Data Protection
We implement technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. Some of these measures include:

  • Encryption of sensitive data.
  • Role-based access control.
  • Regular security audits.

User Rights
You have the right to:

  • Access your personal data.
  • Rectify incorrect or incomplete data.
  • Cancel your account and delete your data.
  • Object to the use of your data for secondary purposes.

To exercise these rights, you can contact us through our support email: contactoapproma@farmaciasroma.com. 

Changes to the Privacy Notice
We reserve the right to update this privacy notice. We will notify you of any changes through the app and request that you accept the updated terms. 

Consent.
I give my consent for my personal data to be processed in accordance with the terms set forth in this privacy notice. Furthermore, by agreeing to this notice, I release the aforementioned company from any liability related to the handling and management of my personal data.

Contact
If you have any questions or concerns about this privacy notice, please contact us at:
Email: contactoapproma@farmaciasroma.com
Phone: 664-123-9090 

COMERCIO ELECTRÓNICO

  • Todos los pagos deberán ser en línea, utilizando tarjetas de crédito o débito, las tarjetas autorizadas son VISA, MASTER CARD, AMERICAN EXPRESS.
  • Los mínimos de compra en línea son $100.00.
  • No se enviarán los pedidos hasta que no se concluya el pago.
  • Los productos serán entregados a través de nuestro Servicio a Domicilio y por Pick Up.
  • No hay venta de productos controlados a través de la APP ROMA o página WEB, solamente se venden en mostrador.
  • Los tiempos de entrega para la compra a través de la APP o página WEB son de un promedio de 60 minutos a 72 horas dependiendo de la disponibilidad del producto.
  • En caso de que las condiciones del clima no favorezcan la movilidad de los agentes de reparto el tiempo de entrega puede variar, informando al cliente oportunamente.
  • Cualquier cambio o devolución de mercancía podrá efectuarse bajo las siguientes condiciones:
  • La devolución deberá realizarse en cualquiera de las sucursales ROMA, presentando ticket de compra.
  • Dentro de un plazo no mayor a 24 horas después de realizar la compra.
  • En caso de medicamento, el producto deberá tener las etiquetas de Farmacias Roma y sin daños en su empaque, a excepción de que exista inconformidad con la calidad del producto. 
  • En caso de medicamentos Antibióticos, la receta no podrá ser devuelta al cliente, ya que éstas forman parte de documentos de control interno.
  • En caso de devoluciones, el importe se reembolsará en efectivo, el cliente deberá firmar el comprobante de la devolución.
  • No se aceptarán pago de servicios en línea.
  • Se otorgarán promociones y ofertas exclusivas para APP ROMA y Página WEB que no aplicarán en la venta en sucursal o inclusive ofertas que sean para sucursal que no aplican en APP ROMA y WEB.
  • Las entregas del pedido realizado a través de la APP ROMA y página WEB se harán a través del servicio a domicilio y cumpliendo las políticas establecidas en el PL-OPE-001 Políticas de Venta.
  • Se podrá expedir factura hasta un mes después de la compra (Siempre y cuando sea en el mismo año fiscal) y que sea del mismo periodo fiscal.
  • Para expedir factura se requiere proporcionar el RFC, domicilio fiscal, código postal y correo electrónico.
  • No hay monto mínimo para facturar.
  • Los datos de facturación deberán registrarse en la APP y página WEB y serán procesados por el personal de la sucursal que enviará la factura por correo electrónico al cliente.

CHANGES TO THE PRIVACY NOTICE

We reserve the right to make modifications or updates to this privacy notice at any time, in order to address legislative changes, internal policies, or new requirements for the provision or offering of our services or products. These modifications will be made available to the public through the means described in this document under the section “DECLARATION OF THE RESPONSIBLE PARTY AND AVAILABLE COMMUNICATION CHANNELS” and at our offices. The responsible party will understand that if no contrary indication is expressed, it means that the Data Subject has read, understood, and agreed to the terms set forth therein, which constitutes their consent to the changes and/or updates regarding the processing of their personal data.

APPLICABLE LEGISLATION

The interpretation and application of this Privacy Notice are governed by the Federal Law on the Protection of Personal Data Held by Private Parties, its regulations, as well as other applicable laws, regulatory provisions, and administrative rules.

I consent that both my personal data and sensitive personal data be processed in accordance with the terms and conditions of this privacy notice.

Tijuana, Baja California, May 15, 2015

INMÉDICA PRIVACY NOTICE

Modern Pharmacies of Tijuana, S.A. de C.V., and its trade names Farmacias Roma and Inmédica Medical Clinic, located at Av. De Los Charros corner with Angelina #314, Fracc. Sandoval La Mesa, Tijuana, Baja California, will use your personal data collected to prepare and initiate medical records. For more information about the processing and the rights you may exercise, you can access the comprehensive privacy notice at http://www.farmaciasroma.com or, if applicable, by email at datospersonales@farmaciasroma.com. The information provided in this document is part of a clinical record, which will be handled with discretion and confidentiality, adhering to the scientific and ethical principles guiding medical practice, and may only be disclosed to third parties by order of the competent authority or CONAMED for medical arbitration, in accordance with NOM-004-SSA3-2012.